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These 6 pieces form a connected narrative:
- Sustainability - Why it's Important
- A Call for Leadership
- Ray Anderson's Story
- Creating Sustainable Value
- Developing Leadership Capacity
- Personal Leadership

Creating Shared Value
The 5 Stances of Sustainability
The 7 Levels of Corporate Sustainability
Business Sustainability
The Changing Context of Business
Ecopsychology and "Green and Away"
Reinventing Organisations
Social Business
Sustainability Coaching
Sustainable Business
Which Mentor?
Developing Leadership Capacity
Sustainable Value Framework

Developing the leadership capacity to enable organisations to make the shift to sustainable business models involves not just helping leaders develop new skills and knowledge but, more importantly, helping them develop the mindsets and perspectives necessary. At Jericho Partners we have been using a similar quadrant model to Stuart Hart's in his book Capitalism at the Crossroads: Aligning Business, Earth and Humanity in our work with leaders. It identifies four territories of leadership:

  • Insight: seeing clearly what the world is calling for, developing new clarity and understanding about the leadership challenges you face and the impact you have, and could have, as a leader.
  • Readiness: understanding the personal and cultural factors that hold you to old ways of behaving and keep you from achieving your potential, and then developing the necessary personal freedom and flexibility.
  • Vision: from this place of greater Readiness and with a clear Insight into what is demanded, envisioning a vibrant and realistic picture of the leader you choose to be for the future.
  • Action: transforming that authentic Vision into the specific actions needed to bring about that vision in the world and so being yourself with skill.
We see the work of the leader as being to inspire and catalyse renewal in the organisation they lead. This is more than leading change in which the knowing leader gives direction and motivates followers. Renewal is tending to the health of the organisation, renewing the organisations mind-set and capabilities so that it remains open and flexible and can respond intelligently to rapidly changing market and social conditions. Renewal provides the energy for growth and development in individuals and organisations. We propose that the ability to lead renewal over time comes from a secure personal practice that renews the leader and keeps them growing. If they become stuck, if they don't renew, they will lack the capability to adapt in response to new conditions and needs in the organisation.

An important part of the journey to the kind of leadership we need is the journey to a wider, deeper perspective, to a worldview that encompasses not just me or my organisation but encompasses all of us. Nelson Mandela ends his extraordinary book A Long Walk to Freedom: The Autobiography of Nelson Mandela with an eloquent description of his own journey to a global consciousness:

"At first, as a student, I wanted freedom only for myself, the transitory freedoms of being able to stay out at night, read what I pleased and go where I chose. Later, as a young man in Johannesburg, I yearned for the basic and honourable freedoms of achieving my potential, of earning my keep, of marrying and having a family - the freedom not to be obstructed in a lawful life.

But then I slowly saw that not only was I not free, but my brothers and sisters were not free [...] and that is when the hunger for my own freedom became the greater hunger for the freedom of my people. It was this desire for the freedom of my people to live their lives with dignity and self-respect that animated my life, that transformed a frightened young man into a bold one, that drove a law-abiding attorney to become a criminal, that turned a family-loving husband into a man without a home, that forced a life-loving man to live like a monk. [...] It was during those long and lonely years that my hunger for the freedom of my own people became a hunger for the freedom of all people, white and black. [...]

I have walked that long road to freedom. I have tried not to falter; I have made missteps along the way. But I have discovered the secret that after climbing a great hill, one only finds that there are many more hills to climb. I have taken a moment here to rest, to steal a view of the glorious vista that surrounds me, to look back on the distance I have come. But I can rest only for a moment, for with freedom come responsibilities, and I dare not linger, for my long walk is not yet ended."

--> Personal Leadership

Copyright © 2013. Dr M H Munro Turner. All rights reserved